1P partners with growing companies at moments of transition, like scaling, leadership transitions, M&A, pivoting, preparing to go public, or navigating a crisis.

We work at the intersection of communications and culture, helping companies develop narratives and organizational cultures that magnetize the right talent and customers. You might say that we help companies figure out their Kool-Aid.

We’re best known for our Lore Sprints, six-week sprints that help companies identify who they are and how to tell the world. We also take on projects related to new media and content, like video development and Substack strategy, as well as advisory retainers.