Clients typically come to First Principles when they are building or rebuilding their comms strategy during moments of transition—like scaling, transitioning or elevating a leader, acquiring a new company, executing a pivot, preparing to go public, or navigating a crisis.

Here is a jargon-y, non-exhaustive list of ways you might characterize what 1P does: strategic communications advisory, narrative and positioning strategy, executive communications and ghostwriting, speaker training and presentation development, and internal communications audits.